Response to mock up digipak- Kamara

Flat plan- Sharmin

Mock up

Mock up

Shooting script- Kamara

Treatment for music video- Kamara

Treatment for Music Video

Colour choice for band- Debo

Location permission letter

Share Location Permission Letter

Audience feedback for music video- Lauren/Kamara

Images of photoshoot

Character profile- Lauren

Character Profile

Once my group and I had began to film the music video, we decided that the boys would suit different characters instead. Vaughn who was originally meant to play Kendall is now playing Logan. He best suits the role of Logan because he is good at making the audience believe the relationship between him and the girl is real. Montel who was meant to play Logan is now playing IYAZ. Montel best suits the role of IYAZ because he good at rapping and his appearance will fit the role better. Finally, Fran will be playing james. Fran is more researved therefore James part of the video will be best for him.

Location search- Kamara

kamaramae's photo on Photobucket

Logo design- Sharmin

Logo design group response- Sharmin

Website mock up- Debo

Mock up Website

More presentations from Debo

Website layout- Debo

replace with the old one

Storyboard- Kamara

Create a Copy | View Larger

Font style- Sharmin

Website layout- Debo

Logos- Sharmin

Target audience- Lauren

Narrative- Debo

Costume and props- Lauren

 

Lyric analysis- 'Where ever you are'

Lyric analysis- 'Where ever you are'

Lyric analysis- 'If I ruled the world'

Lyric analysis- 'If I ruled the world'

Digipak anlysis- Debo

Codes and conventions boy band- Sharmin

Letter of permission- Kamara

Letter of Permission

Codes and conventions website- Lauren

Codes and conventions website

More PowerPoint presentations from lauren

Initial ideas digipak- All

Audience feedback for song choice- All

Mood board website- Debo

Website Moodboard from Tenkin

Comment for mood board digi pak- Lauren

In order for me to but a cd the Digi pak is very important. Firstly, the front cover has to grab my attention straight away. Once it has grabbed my attention I will pick it up and have a look at what it contains. I enjoy CD covers that have the artist on the front cover. This is because I immediatley know whos album it is and the themes they have gone for. Additionally, I like to look at the booklets that are a part of a CD because it alows me to feel like I am closer to the artist.

Mood board digi pak- Kamara

Moodboard

More PowerPoint presentations from Kamara

Comment for music video mood board- Lauren

I personally like music videos which contain a narrative. This is because I feel it makes it fun for me to watch and keeps me entertained throughout the entire video. I always want to know what is going to happen at the end of the video, if it is a happy ending or not. e.g Katy Perry's roar video was interesting to watch as I wanted to see whether she defeated the tiger or not.

Comment for mood board website- Lauren

I like websites that have a simple layout and that are easy to understand. I like information to jump out at me staright away. Therefore, for my website I will aim to have a simple layout that allows the audience to see the most important information immediatley. My group and I will use a consistent colour theme as this will ensure that the digi pak and website are apart of the same group. Interactivity is very important to be on the website as youth are consumed by the media. This will allow the audience to use social network sites such as twitter and facebok to share their comments and get in touch with the artists.

-typical

Mood board music video- Lauren

Initial ideas music video- All

Response to Brief and Initial Ideas

Digi pack 2

Beyonce digi pack

Music video codes and conventions

Questionnaire results

My target audience

| Design your own Photo Book with Mixbook's easy online editor.

Analysis of artist website

Analysis of Pop artists' (website, cd cover and music video)

Target audience questionnaire

Female theories

Female theories from laullybums1

Fast/slow editing task with commentry on what you have learned

My group and I constructed this video. By doing this video I learnt that filming is not as easy as it looks. We had to ensure that our main focus at all times was the individual and that the camera shot was clear. Whilst filming I had to ensure that I was still whilst focusing on a specific part or else it would come out shakey and look unprofessional. Additionally, I learnt that it is important to have a clear setting that does not distract from the people in the video. When I construct my pop video I will ensure that the setting compliments the genre and narrative. The actors in the video have to also make sure that they are serious and are lip-synching correctly and that their facial expressions connote to the genre clearly.

Application of Dyer to a star of choice (image)

Richard Dyer’s star theory applies to the above image of Beyoncé as she is the definition of a pop star. We know this because she has a long lasting name due to the success of her career. At the age of 33 Beyoncé is still able to perform at her best and has not shown signs of getting worse. The above image shows Beyoncé and her husband performing together which the audience enjoy. People call them a ‘power couple’ which means they are both successful and work well together. She is an image that has been constructed over the years in order to make money and appeal to the masses. This is done through advertising, magazines etc. as well as films which she has stared in a few.

Deconstruction of pop video

In this screenshot the rapper is portrayed as a man of authority. We see this through his upright posture, smart suit and stick in his left hand. He is sitting on a throne which suggests that he some sort of royalty within the music video. The wide shot allows us to see the palace behind him which again reassures the viewer that the rapper is of authority. The glasses on the rappers face also portrays authority. As he is of a high status, if you are not on his level you are not allowed to look him right in the face.

Here we see the singer being put down like she is a toy. This shows that the rapper is in control of the singer and she is not able to do anything without his assistance. This connotes that the singer has no authority or freedom within the music video. He is able to put her where he feels to. This conforms to feminine mystique as it shows the oppression towards women. The wide shot additionally allows us to see the scenery cleary in order for us to know where the video is taking place.

This image if provocative as it shows her tongue as the core of pleasure. The ice cream is being used in a raunchy way to imitate a sex act.  Her big eyes make her look as if she is innocent. The juxtaposition is shown through the action she is doing and the innocent look on her face. Again, this image is conforming to the male gaze as it is appealing to men due to the action she is doing with her tongue. This could be used to attract males and make them think she is innocent.

Here we see a lady trapped in a bubble. This shows that within the video the women have no freedom and the only person who is going to save them is Katy Perry. The colour pink connotes that they are candy and can be eaten. Her facial expression signifies sadness as she wants to be freed. Once again, this screenshot conforms to the feminine mystique as the lady is trapped in the bubble. This connotes that she is not important and has no status. 

This screenshot shows that the women are righteous and have to stick together in order to stand up to the rapper. They are positioned in an army layout which shows that they are ready to fight. Their facial expressions show determination and fierceness which young ladies can relate to. However, their clothing is still provocative as they are half naked. The wide shot allows us to see all the women as well as the background behind them. It sets the scenery and allows the viewer to understand the theme of the video. The costumes in which the ladies are wearing conforms to the male gaze as they are being sexualised in order to appeal to the male eye.

 

This image is very sexy yet provocative. The pop singer is naked lying on a cloud of candy floss to hide her personal assets. The viewer is teased by being able to see her right bum check and cleavage area. This connotes that women are sexy and strong and can get what they want by using their female assets to persuade men. The wide shot is effective here as the viewer is able to see the stars entire body. This screenshot conforms strongly to the male gaze as the pop star is half naked and giving the male viewers permission to think about her in anyway they please.
 

 

This screenshot shows yet another female being trapped. She is trapped in a jelly cube and the only way she can be rescued is by the pop star. As the pop star goes to rescue the female it shows the viewer that ladies have to stick together in order to win the fight to freedom. The trapped lady has her arm reaching towards Katy as a try for help. We can clearly see that the feminine mystique is a theory which relates to this video through out. As the star makes her way around the candy palace she is met with women who are trapped in any type of candy and it is her mission to free them. The animation within the video makes it's theme look realistic which the viewers want. The want to be brought to a fantasy world for the duration of the video.

Yet again, another provocative image showing the sexiness of women. This screenshot shows that women can be sexy whilst fighting for their rights/freedom. It also shows flirty behaviour between the girls and the rapper as they use their feminine wiles. The close up allows us to see her facial expression clearly and the action she is doing. The screenshot conforms to the male gaze as she is half naked and is bending with her hands on her bum. The colour red connotes: fierceness, love and bold, yet, sadness and pain. There could be a relation to the two in which she was trapped before therefore was sad however is not vixtorious and felling confident.

 

The second to last image shows the rapper as the king of the castle overlooking the females in his palace. His stick shows he is of authority and high position. From the over shoulder shot we can see the palace which is made of candy. This makes the viewer escape to a fantasy world and forget about reality for a few minutes. The over the shoulder view is very effective as the viewer is able to see what the rapper is over looking. From this camera view it is clear that he is watching the ladies is the palace whilst still maintaing his authorititive status.

The final wide camera shots shows the righteousness of women. They are standing in an army position and show fierceness. This image shows that the pop star is now in control of hers and the others destiny. The are still conforming to the male girls however the female gaze also. They are appealing to women as they are portryaing women sticking together and looking sexy whilst doing it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Summary of theories

The history of pop video

My favourite POP video

This is my favourite pop video of 2014. The reason why I like this video is because it allows the viewer to escape to another world. The animation at the begining and end of the video gives it a fun introduction and ending which immediatlety informs the viewer there is a story line. Additionally, there is a good looking male in the video which conforms to the pop genre. The video tells a story of a girl who is stuck in the jungle and the man she is with gets eaten by the tiger. She then has to learn to survive for herself and defeat the tiger. The audience are able to relate to the narrative as it can be put into everyday life situations such as having faith in yourself in order to overcome anything. The media connotaions within the video are: fun, narrative, colourful, relatable, close up camera shots.